Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Use Google Alerts to help you remain competitive by:
* Monitoring a developing trend in the industry
* Keeping tabs on your biggest customer prospects
* Tracking the activities of your largest competitors
* Staying abreast of customer niches and needs
Setting up your Google Alerts is easy.
1. Just go to http://www.google.com/alerts
2. Use the form on the right to enter a topic you wish to monitor
3. Enter your search terms, type of search, and frequency you would like to receive your alerts
4. The alerts are emailed to you, so don’t forget to include your email address.
You can establish several different alerts depending upon the information you wish to receive. Remember, the more specific you can make your search terms, the more specific your results will be.
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